Whether Jaguar’s new electric car flops as a result of all this remains to be seen. It would hardly be surprising if Jaguar’s traditional audience – the people who actually buy its cars – give up on the company in response to all this insufferable virtue-signalling. After bending the knee so readily to the trans cause, that would be the least Jaguar deserves.
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Samzidata quote of the day – get woke, go brokeSamizdata Illuminatus (Arkham, Massachusetts) · Culture Wars · Economics, Business & Globalization · Slogans & Quotations December 5th, 2024 |
 29 comments to Samzidata quote of the day – get woke, go brokeLeave a Reply |
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Seems to me that Jaguar has a very thin market. It doesn’t need to sell lots and lots of cars. It sells a few expensive cars.
If it could please high-financial-end urban gays, it might be a very profitable niche.
I can’t think of any other car manufacturers explicitly going after this market.
I wouldn’t be betting my livelihood on hfeu gays buying big cars.
I’m afraid I’m not sure I give a damn about Jaguar one way or the other.
That’s not a milk float, it’s a soy milk sink!
Ta Ta are their owners, but buyers are probably thinking the same thing!
Are teh gayz into that stuff though? A lot of them are either silent or openly hostile to the weirder parts of the T+ gang. They’re not looking for a weird world where androgyny is the norm and men dress like . . . well, men dressing up as women.
Also, is it ‘go woke, go broke’ or is it ‘we’re going broke, lets try this as a hail Mary’?
Even allowing for the dubious concept and marketing why in Gods name did they go all-in omit being pink? There may be an increasing number of blokes in frocks nowadays but, unlike gay men, they’re not exactly renowned for being affluent. So who is it for?
https://www.goodwood.com/grr/road/news/are-pink-cars-making-a-comeback–axons-automotive-anorak/
Pink is after all on record as being the least popular new car colour choice in the UK (and most of the civilised world) for many years now.
Other than the occasional Fiat 500 (usually with eyelashes around the headlights) I cannot recall seeing many if any pink cars over here.
Jaguar already announced for that market several years ago when they partnered up with Attitude magazine. This new article from Spiked kind of lays it out.
Before this ad set, I didn’t think Jag would be a going concern for long. Their numbers have been dropping fast. This strikes me as the Hail Mary situation. If this works, they get to eat one more day.
At this point I will take some convincing that destroying the company they work for is the actual objective. Why? I don’t know, but that seems to be the inescapable conclusion. Not just Jaguar, but companies like Bioware et al as well.
I think the “Hail Mary” idea has wheels.
Having said that how many folks at the far-end of the LGBTQI2SXYZ++++ spectrum really have that sort of money to spend on an abomination like that.
Also… Yes, it’s different but the design language is incoherent. It just doesn’t work at any level… So, there might be some truth in the management wanting the company utterly destroyed as long as they get their design awards and win Queer Car of the Year. Queer in every sense.
Perhaps Jaguar are so badly holed they’ve decided to speed that-up as long as they get to wear their tutus.
One thing nobody has picked up on is the car is called the 00 – “Double Zero”. That’s Dick Dasterdly’s motor! Is that a co-incidence?
If there is no such thing as bad publicity, then this ad. is a runaway success!
Everyone is talking about Jaguar/JaGUar and waiting to see how the strategy develops. It will be interesting to see if there is a real cunning plan or a just a Baldrick version.
Perry:
See also Robert Conquest’s 3rd Law of Politics:
Jaguar plans to drop the internal combustion engine in 2026, and go all electric. Their cars will cost over £100,000. The company is therefore doomed. I find this sad, as I like the marque, but the die is cast.
bobby b – the people you mention are about to lose their money, London and other “financial centers” (around the world) are going to fall off a cliff in 2025. If anyone lives in, or near, one of these “financial center” cities – they should get out, now (do not delay). Sell up, for whatever you can get.
As for electric cars – the first London taxis were electric, back in the 1890s. It is an old fashioned technology that was replaced by more efficient liquid fuel. In any case, as the coal powered generators have been closed in he United Kingdom, the electrical grid can not handle lots more electric cars.
By the way – I watched the Jaguar film, it showed what appeared to be robots – no facial expressions, no life.
If Jaguar really thinks that this is what homosexuals are like – then Jaguar is deeply “homophobic”.
https://youtu.be/EHGczDHTDpo?si=dGaEMBNOtn45PcNp
The Simpsons got there first.
One thing nobody has picked up on is the car is called the 00 – “Double Zero”. That’s Dick Dasterdly’s motor! Is that a co-incidence
Unfortunately it looks like the one driven by Penelope Pitstop.
One more point: The market for $100k+ EV’s is currently dominated by Tesla. They do seem to sell a lot of them, to trendy urbanites with money.
But Musk is now persona non grata to a huge chunk of that market.
If Jaguar can slip into that spot, they’ll make money.
Dick Dasterdly’s car was bit too… phallic… for JaGUar.
I’m peripheral to marketing people (Data Scientist is what I call myself now), and they say “It’s captured attention, but the real test is in sales.”
I pointed out “They don’t have a car yet in production, and won’t for a while” and they put on their shocked faces.
The old Ad/Marketing guy nearing retirement (English BTW) said “Waste of money. Hope they have deep pockets, because this is an ‘Edsel and Ford’ moment”. I then had so explain what he meant to the under-30’s. And who said a History Minor was useless!
JaGUar is in a terrible position compared to Tesla, which I consider their main competition – outside of Chinese manufacturers that I know nothing about. They will either fail and shutdown (Studebaker), go high-end with a touch of Ghetto (Bentley), or go low and hope the margins are good (Rivian, which is failing at that).
Just IMHO and all.
I feel sad that an old British car badge (marque?) is going down, much like many fine US Railroads (still miss you, Wabash RR).
Matthew,
“phallic” in a very odd way. I’d advise getting that checked out!
Interesting points you made. I think the “ghetto hi-end” might be the scheme. The concept did have a hint pimp-mobile about it. Note what I said earlier about the incoherence of the design language. Sort of like a sort of woke Stutz Blackhawk. When I first saw it I kinda thought of P Diddy. Not that he’s driving anywhere soon…
Anyway. OK. My final point on this. Brands have value (some more than others, obviously) but it’s like the idea of a female “James Bond”. If you are going to so totally change what the brand is about (and make absolutely no bones about deliberately alienating your core-base) why not just invent a new brand? I mean a female “James Bond” isn’t James Bond but there might be a market for a cool, sexy female super-spy if you start from scratch. I mean this just isn’t a Jaguar so why didn’t TATA sell Jag (been done before) and introduce “Woke Wheels”?
But these aren’t ads to sell cars. These are ads to prove they can provoke a buzz and thus gain some investor cash.
That’s their last hope.
Help me, Wokie-won, you’re our last hope!
Most marques have already been bought and sold as brands… there is no firm and no ethos/character behind them.
My last few cars were Hyundais and Kias – the cars are rock-solid technically, and they are constantly coming up with new names… they treat the branding as the transient thing it is nowadays.
John – now if Penelope Pitstop had been in the Jaguar advertisement it might have been rather good.
Penelope Pitstop always seemed a charming young lady.
“ Druid144
December 6, 2024 at 12:25 pm
If there is no such thing as bad publicity, then this ad. is a runaway success!
Everyone is talking about Jaguar/JaGUar and waiting to see how the strategy develops. It will be interesting to see if there is a real cunning plan or a just a Baldrick version.”
Jaguar obviously thinks it’s a plan so cunning they could pin a tail on it and call it a weasel.
The whole kerfuffle is the biggest piece of misdirection ever pulled by a corporation … everyone is talking about how gay Jaguar is rather than the real story, which is “Company notorious for famously unreliable electrical systems plans to go all electric”
As we used to say at my old company, “There’s a niche in the market, but is there a market in the niche?”
I suppose then Jaguar is about to learn a lot about niches.
Their new ‘Pedo’ branding is so bad I wouldn’t want a pristine E-type now.
Remember Abercrombie & Fitch, which used topless waifs to sell their overpriced shirts? Bennington, which used a rainbow spectrum of races to sell their plaid fashions? The Jag ads are similar, in that they also use something controversial or unusual to attract eyeballs, while holding up their logo to the side of the attraction. Yes, there is no connection between transgendered progressive leftist sexuality wokeness and Jaguar cars. But everyone is talking about Jaguar’s advertisements, just like everyone talked about A&F and Bennington.
You have been snookered by a recurrent advertising method into looking at a thing. Stop looking, or at least recognize that “the thing” isn’t important, just the looking at it is desired.