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I am not a huge fan of celebrity chef and food campaigner Jamie Oliver, nor of children’s books whose main selling point is a sleb’s name on the cover, but this is just cruel:

Jamie Oliver apologises after his children’s book is criticised for ‘stereotyping’ First Nations Australians

The man once known as the Hammer of the Twizzlers has not merely apologised but professed himself “devastated” and pulled his book from sale worldwide. So how bad was it?

Billy and the Epic Escape, a humorous fantasy adventure novel, is set in England but involves a subplot where a wicked woman with supernatural powers teleports herself to Alice Springs to steal a child from a fictitiously named community called Borolama. She wants an Australian Indigenous child to join her press gang of kidnapped children who work her land because “First Nations children seem to be more connected with nature”. The adults responsible for Ruby, a young girl who lives in foster care and likes to eat desert bush food, are distracted by the woman’s promise of funding for their community projects. Once abducted, Ruby tells the English children who rescue and repatriate her that she can read people’s minds and communicate with animals and plants because “that’s the indigenous way”.

Ah, the Australian version of what TV Tropes calls the “Magical Negro”

She also tells them she is from Mparntwe (Alice Springs), yet uses words from the Gamilaraay people of New South Wales and Queensland when explaining her life in Australia.

OK, that is a research failure, or, more probably, a complete failure to realise that a quick browse of Wikipedia might be good. The (sadly almost extinct) Gamilaraay language is spoken in a region some 1,700 miles away from Alice Springs, where the unrelated Arrernte language is spoken. But given that this fictional character is already being portrayed as being able to read minds and talk to animals, surely the additional divergence from realism involved in depicting her as speaking the wrong language for her supposed place of origin does not make things much worse. It is like the way that the character Hikaru Sulu from Star Trek was meant to be Japanese but had a vaguely Filipino-sounding last name. Gene Rodenberry thought it symbolised intra-Asian peace or something. You could do that in the sixties and be praised for your progressive vision. These days the same behaviour gets your kids’ book placed on the Index Librorum Prohibitorum, as if it were the junior version of Mein Kampf. There is no need for this. Though they did share an interest in healthy eating, Jamie Oliver is not Hitler. Give his silly book two stars on Amazon and move on.