We are developing the social individualist meta-context for the future. From the very serious to the extremely frivolous... lets see what is on the mind of the Samizdata people.

Samizdata, derived from Samizdat /n. - a system of clandestine publication of banned literature in the USSR [Russ.,= self-publishing house]

The lever wasn’t long enough

“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world”, the great mathematician Archimedes is supposed to have said.

Maybe it was their company name that led Anglo-Dutch consumer packaged goods company Unilever to briefly decide that their real mission was not making shampoo, soap, washing power and assorted packaged food products but to take it upon themselves to move the world. The world moved all right, away from these irritating people who were trying to shove it around.

“Unilever to tone down social purpose after ‘virtue-signalling’ backlash”, reports the Telegraph.

Unilever will no longer seek to “force-fit” all of its brands with a social purpose, its new chief executive said, following a backlash over the company’s “virtue-signalling”.

Hein Schumacher, who took over from Alan Jope in July, said for some of its brands, giving them a social or environmental purpose “simply won’t be relevant or it will be an unwelcome distraction”.

He added: “I believe that a social and environmental purpose is not something that we should force-fit on every brand.”

It marks a change in position from Mr Jope, who placed social purpose at the centre of his strategy for Unilever. In 2019, he pledged to sell off brands that “are not able to stand for something more important than just making your hair shiny, your skin soft, your clothes whiter or your food tastier”.

Can anyone tell me if this pledge was fulfilled, and if so which brands were sold to other companies? I like the sound of products whose makers feel that there is nothing more important than manufacturing them to perform their functions well.

The stance prompted a backlash from the City, amid growing frustration at blue chip companies for prioritising fashionable causes over profits.

Terry Smith, one of Britain’s best-known investors, has criticised Unilever for becoming “obsessed” with its public image and accused the company of “virtue signalling” rather than focusing on financial performance.

He said in January last year: “A company which feels it has to define the purpose of Hellmann’s mayonnaise has, in our view, clearly lost the plot.”

Speaking on Thursday, Mr Schumacher said Unilever was not “giving up on purpose-led brands” altogether. He said for some brands such as Dove, giving them a social or environmental purpose was “logical”, as it made them more attractive for shoppers. Dove uses the idea of “real beauty” in its marketing campaigns, featuring women with different body types.

The Unilever chief said Ben & Jerry’s was another of its brands which has a “clear purpose”.

The ice cream brand is known for adopting stances on political issues, championing causes including protecting the environment and defending LGTBQ+ and refugee rights.

However, Unilever has clashed with Ben & Jerry’s over its activism in the past. Mr Jope told the ice cream company in July last year it should steer clear of “straying into geopolitics” after the brand attempted to boycott the Palestinian occupied territories. Unilever later sold Ben & Jerry’s Israeli operations.

Ben & Jerry’s has not spoken publicly about the Israel-Hamas conflict since the war broke out.

Mr Schumacher said on Thursday: “They’ve been vocal indeed before because of the social mission that Ben and Jerry’s definitely has. On the conflict, I just have no comment at the moment. It’s not a topic of discussion.”

Tellingly, the Telegraph article adds that the “social mission” to boycott the Palestinian occupied territories did not apply to occupied territories nearer home where Unilever’s profits were at stake:

Mr Schumacher has also come under pressure to address Unilever’s decision to keep selling its products in Russia since taking over as chief executive.

The Telegraph revealed earlier this year that Ukrainian veterans had written directly to Mr Schumacher, urging him to quit Russia in response to its invasion of Ukraine. They warned Unilever staff risked being conscripted into the war.

Schumacher’s response was to emit words:

On Thursday, Mr Schumacher said Unilever would continue to look at its options, adding: “It is clear that the containment actions that we have taken minimise Unilever’s economic contribution to the Russian state.”

An appraisal of the Ukrainian offensive

Yet another interesting chat by Perun.

People expected Zaluzhnyi to be channelling Heinz Guderian, whereas he is actually channelling John Monash.

Lin Biao welcomes Prigozhin to the club

From the Wikipedia entry for Lin Biao:

Lin became instrumental in creating the foundations for Mao Zedong’s cult of personality in the early 1960s, and was rewarded for his service in the Cultural Revolution by being named Mao’s designated successor as the sole Vice Chairman of the Chinese Communist Party, from 1966 until his death.

Lin died on 13 September 1971, when a Hawker Siddeley Trident he was aboard crashed in Öndörkhaan in Mongolia. The exact events of this “Lin Biao incident” have been a source of speculation ever since. The Chinese government’s official explanation is that Lin and his family attempted to flee following a botched coup against Mao.

Wagner chief Yevgeny Prigozhin presumed dead after Russia plane crash – BBC

Wagner boss Yevgeny Prigozhin was on the passenger list of a jet which crashed killing all on board, Russia’s civil aviation authority has said.

Earlier, Wagner-linked Telegram channel Grey Zone reported that the private plane, which belonged to the 62-year-old, was shot down by air defences.

Grey Zone posted later on Wednesday that Prigozhin died “as a result of actions of traitors of Russia”.

Prigozhin led a failed mutiny against the Russian armed forces in June.

How Putin fooled the Western Left… & influenced some US Republicans

Well worth watching…

Why is there such a fuss about F-16s?

Since Day One of Russia’s invasion, Ukraine and others have been demanding F-16s. Rare is the day that Garry Kasparov does not take to Twitter to condemn Joe Biden for withholding these supposedly war-winning weapons.

But are they potential war winners?

Many years ago I asked a military man why air superiority was so important. “Because you can see.” he said. Except in this war – where drones are ubiquitous – you don’t need fighters to see.

So, what can an F-16 do for you? To answer that question I have done quite a lot of binging and duckduckgoing and come up with very little. The best I could find was Ryan McBeth’s video. It’s not a long video but if even that is too long the TL;DR version is that an F-16 fires missiles that hit fighters, ships, radars and the ground.

Great. Except that it’s all missiles. Why not fire those missiles – or their equivalents – from the ground? I can imagine a couple of objections. I suspect that converting an air-launched missile into a ground-launched missile is not easy even if the Argies did pull off the trick in the Falklands. Also, physics would suggest that – all things being equal – an air-launched missile has a greater range than a ground-launched one.

Fine. So why do you need an F-16 to do this? Why not any aircraft that can get up to the right height? I suspect there are satisfactory answers to all these questions and that when F-16s do start appearing they will make a big difference. But I would prefer to rely on something better than suspicion. And there’s also the observation that big and expensive stuff i.e. planes, tanks and ships, have done almost nothing in this war apart from getting blown up. If the F-16 proved effective it would be something of an exception.

Update 1700. I said that it was a rare day that Kasparov fails to condemn Joe Biden and today was not one of them. Also, Ian recommended Justin Bronk. Here he is in The Spectator. F-16s are not easy.

Understanding Turkish geopolitics

Highly recommended…

Samizdata quote of the day – ESG hypocrisy edition

“Arms contractors get lumped in with tobacco, oil, alcohol and other so-called `sin stocks’ that are regarded as a threat to society. Yet, Ukraine’s predicament has shown that the biggest threat to Western freedom is Putin himself and without the West’s support for Kyiv, Russia may have been able to continue its imperial march beyond Ukrainian territory, further into Europe. City minister Andrew Griffith and defence procurement minister James Cartilidge have warned perfectly reasonably that the UK’s long-term security is being put at risk by the Square Mile’s growing aversion to defence stocks.”

Ben Marlow, Daily Telegraph (£)

Dropped to a ten-rupee jezail

A scrimmage in a Border Station —
A canter down some dark defile —
Two thousand pounds of education
Drops to a ten-rupee jezail —
The Crammer’s boast, the Squadron’s pride,
Shot like a rabbit in a ride!

I thought of Kipling’s poem Arithmetic on the Frontier when I saw this picture:

“Russian navy ship appears to be heavily damaged in Ukrainian sea drone attack”Sky News.

Here and now, I am glad to see an expensive defeat inflicted upon one of Putin’s warships at little cost to the Ukrainians. But the new arithmetic of war will not always give results that I like.

Samizdata quote of the day – fairy tales about Nazis edition

The Ukrainian search for an inspiring and usable past—a search for brave historical warriors whose legacy might be appropriated for the sake of inspiring the heroic warriors of the present—is to be respected, even as some of the figures who have been lionized are not always figures that we would like to be lionized. The mobilization of masculine virtues and intensity are par for the course in the midst of a war of genodical annihilation, and Ukrainian society has certainly militarized to a significant degree over the course of the last 500 days.

Which is not in any way to engage in Holocaust denial or revisionism. My own Jewish great-grandparents were shot in Belarus in November 1941. Dealing honestly with what some Ukrainians chose to do in the 1930s and 1940s is imperative, so that we can fight honestly and without a pause. I am immensely proud that Tablet recently published John-Paul Himka’s essay on the pogroms in Lviv in 1941. However, it is a fact that today’s Ukrainians, in a time of war, have consolidated their society in a manifestly liberal fashion. We should do the same and stop telling fairy tales about Nazis.

Vladislav Davidzon

Samizdata quote of the day – a question of evil

Today Moscow repeats its crime by invading Ukraine, by denying the existence of a Ukrainian nation. Think also of Russia’s accomplices in the West — those monstrous liars and accessories after the fact, who say that Ukraine and NATO are responsible for the war in Ukraine, or say that we must (for our own sake) allow the Ukrainian people to be butchered and oppressed again. It was shameful enough that the world stood by and believed the lies and tolerated Stalin’s genocide against Ukraine. But now, today, it unfolds again! And the dictator in Moscow finds no shortage of apologists and helpers in the West. They misrepresent those, like myself, who think Ukraine should be assisted, by calling us warmongers — as if we are advocating war with Russia. But there is no such advocacy. Ukrainians are already fighting because they have been invaded. It is their war, not ours. But we do have a moral obligation to help them. Furthermore, the evil they are fighting also wants to destroy us.

J.R.Nyquist

Ukraine’s counter offensive (so far) – attrition, adaptation & what next?

More interesting analysis by Perun…

What on earth is happening in Rostov?

This surreal turn in the 2023 plotline is a bold stroke, but if the writers can pull off the swivel from tragedy to black comedy, I could get to like it.

Russia-Ukraine war live: Wagner chief claims to be in Rostov military HQ; Moscow accuses him of trying to start ‘civil conflict’ – the Guardian. Note that Rostov is in Russia, not Ukraine.

Putin to speak as Wagner mercenary chief accused of mutiny – BBC.

Both those links go to constantly updated blogs, so the headlines will almost certainly change in the next few minutes.

Update 10:30am BST: the BBC’s rolling blog now says “Russian sources are now saying that Wagner fighters have taken control of all military facilities in the city of Voronezh, a halfway point between Rostov-on-Don (where Wagner also says it’s in charge) and the capital Moscow.”