The thing is we know how these sorts of plans work out. France has long insisted that a certain amount of French language – and often French produced – material be played upon radio stations. So, there’s a cottage industry in recording songs in French. Which then sell 15 copies – enough for one to each radio station – which are then played at 3 am when even Frenchmen are asleep. This meets the quota and the daytime hours, when adverts are worth something, is in English just as the listeners want it to be.
Given that we’re talking about on demand services here even that much chicanery won’t be necessary. Buy up the rights to some set of old European shlock and have it available in the catalogue and we’re done. There will be tapes of old Danish game shows out there, Greek chat shows, French – Que Dieu nous aide – intellectual debates. The rights to each entire series costing perhaps €1 in perpetuity. Stick them up and we’re done. Judging by the standard output of Portuguese TV there’re thousands upon thousands of hours of accordion music available.
No one will watch them of course, just as they didn’t first time around. The law will have had no effect other than to signal the cultural sensitivity – and economic stupidity – of MEPs. But then what would politics be if it wasn’t mere such signalling?
– Tim Worstall nailing it perfectly 😀
