We are developing the social individualist meta-context for the future. From the very serious to the extremely frivolous... lets see what is on the mind of the Samizdata people.
Samizdata, derived from Samizdat /n. - a system of clandestine publication of banned literature in the USSR [Russ.,= self-publishing house]
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Context is everything… Ecogeek reports:
In the next 12 months, McDonald’s plans on creating enough fuel to power its 155 delivery vehicles while having enough fuel left over to sell into the public market. The fuel will be composed of 85% waste vegetable oil and 15% virgin rapeseed oil. So, while it will be 100% carbon neutral, it won’t be entirely waste oil.
It is all very well training executives in communication with the media. Somehow I have a feeling that if the guy was allow to talk normally instead of using the pseudo-technical press-release talk, this might have been avoided.
However, Matthew Howe, Senior VP of McDonald’s UK was quoted saying:”As we get better at the refinement we will be able to remove virgin rape from the process”, a line which we sincerely hope never gets taken out of context. [emphasis mine]
Now please excuse me whilst I clean the tea from out of my keyboard.
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There’s a reason why the name “Canola” was invented.
Cheers
Yes, not a line you really want to come across unexpectedly whilst drinking a hot beverage 🙂
But isn’t virgin rape the best kind?
Best kind of material for this kind of fuel, I mean…
I claim false advertising.
I am withdrawing my job application immediately.
My lawyers will be contacting mickey d’s shortly.