New uses for copyright law

Much as I like to jeer at the Guardian, sometimes it does a good deed in bringing sinister developments to the public’s attention. For instance:

Revealed: How copyright law is being misused to remove material from the internet

…

As soon as the DMCA takedown request had been filed, Google de-listed the entire thread. All 126 posts are now not discoverable when a user searches Google for BuildTeam – or any other terms. The search company told Mumsnet it could make a counterclaim, if it was certain no infringement had taken place, but since the site couldn’t verify that its users weren’t actually posting copyrighted material, it would have opened it up to further legal pressure.

In fact, no copyright infringement had occurred at all. Instead, something weirder had happened. At some point after Narey posted her comments on Mumsnet, someone had copied the entire text of one of her posts and pasted it, verbatim, to a spammy blog titled “Home Improvement Tips and Tricks”. The post, headlined “Buildteam interior designers” was backdated to September 14 2015, three months before Narey had written it, and was signed by a “Douglas Bush” of South Bend, Indiana. The website was registered to someone quite different, though: Muhammed Ashraf, from Faisalabad, Pakistan.

Quite why Douglas Bush or Muhammed Ashraf would be reviewing a builder based in Clapham is not explained in “his” post. BuildTeam says it has no idea why Narey’s review was reposted, but that it had nothing to do with it. “At no material times have we any knowledge of why this false DCMA take down was filed, nor have we contracted any reputation management firms, or any individual or a group to take such action on our behalf. Finally, and in conjunction to the above, we have never spoken with a ‘Douglas Bush,’ or a ‘Muhammed Ashraf.’”

Whoever sent the takedown request, Mumsnet was forced to make a choice: either leave the post up, and accept being delisted; fight the delisting and open themselves up to the same legal threats made against Google; or delete the post themselves, and ask the post to be relisted on the search engine.

“Although we understood the user’s argument that something odd had happened, we weren’t in a position to explain what – our hope was that by zapping one post we might ensure that the thread remained listed.”

Mumsnet deleted the post, and asked Google to reinstate the thread, but a month later, they received final word from the search firm: “‘Google has decided not to take action based on our policies concerning content removal and reinstatement’ which (it turned out) meant that they had delisted the entire thread”.

Interesting though it might be to read about BuildTeam meeting the Streisand Effect, I do not assume they are in the wrong. But someone has found a clever new way to censor comment on the web. I can see this strategy might prove popular. How could it be fought? A related question, also unrelated to this particular case: how can companies protect themselves against dishonest bad reviews?