I just did a posting about iScream at my personal blog, iScream being a type of ice cream which I tasted earlier this evening when I dined at Chateau Perry. And then I thought, why confine the news of this delicious dessert to such a tiny demographic? The whole world should be told about this superb dining experience.
I guess one reason why people make things like this, concentrating entirely on making them tasty rather than making stuff that tastes like cardboard, and spending all their time, money and tender loving care on a lot of ridiculous and expensive advertising, is that word of whatever it is will now spread far and wide at no cost, provided the product tastes good. In my opinion, this iScream ice cream tastes wonderful, and word of it will surely spread fast. I suspect that “iScream” may prove to be a rather silly name, but better a silly name for superbly tasty ice cream than superbly named frozen mediocrity.
The website is here, but is not that informative about iScream ice cream. So if you live in or near London, or if you are ever in London, why not visit the Artisan du Chocolat shop in Lower Sloane Street, just to the south of Sloane Square, where the above supply of iScream ice cream was purchased.
I’m told their chocolate is very good too.
Damn, those flavours are exotic, but that name…it’s just so *crap*. Almost as bad as this travesty, which was put out of its misery a week or so after it was released, after pretty much everyone from the younger demographic the marketing people were aiming at crapped on it from a great height.
This is exactly the kind of cringeworthy disaster that happens when chronically unhip suits try to swing it with the kids.
@James – I understand your frustration, but it’s a little misplaced in this instance; the maker _is_ the chocolate shop, so it’s more of a sub-product-name of Artisan Du Chocolate. You can’t get it anyplace else, and are unlikely to at any instance because their distribution channel is narrow.
That said, it _is_ orgasmically good.
ps: kids can’t afford it. 🙂
You know not of what you speak, my friend 🙂
They could call this product “Frozen Ferret Shit and Razor Blades Ice Cream” and after you taste it once, you will steal money from your blind mother to buy more…. gastro-crack.
It is marketed to very wealth post codes via eye wateringly expensive chocolate shops aimed not at ‘the kids’ but at the long legged Hérmes scarf wearing wives of Hedge Fund Managers. Gastrogasmic.
Indeed. It’s almost as good as the ice cream one gets in Buenos Aires.
Ooh, now I really can’t wait to get my new freezer, which boasts this feature: “By maintaining an optimal temperature, the Soft Frost Door Guard not only keeps your ice cream from getting rock hard, it helps preserve its delicious flavour.” (That’s the kind of marketing that *I’m* a sucker for…)
My favourite hedge fund manager being George Soros.
Gastrogasmic eh? Can’t wait. But had some seriously good ices in Italy last year.
I used the think the best ice cream in the world was Italian (Tre Scalini in Rome) and the best chocolate was Swiss (Sprungli in Zurich)… I now think the very best of both are to be found on Lower Sloane Street in London. Strange but true.
I’m so happy that I now know what Sloane Street is (thanks to the post last week which mentioned “Sloane Rangers”).
It doesn’t take much, does it?
Hey, I have no doubt that the icecream is awesome. That being said, new economy branding should never cross over onto old economy products, and a pox on the house of anyone who attempts such lameness!
It rivals the naffness of non-Scottish people wearing kilts with straight faces.
I thought iScream was funny, James. I assumed it was referring to people’s reactions encountering the product for the first time… initially when they see the price (scream of anguish) and then when they taste it (scream of despair that they will have to keep buying it as it is so damn good).
Huh! We Welsh were slurping down Fulgonni’s ice creams and cappachinos to die for, served up in our beloved Braccies when you poor buggers in Sloane Street were still on the Walls and Nescafe.
You are way behind the curve Perry. My grandparents ate better than that! 😉
Yes, I guess it’s a pun on the I scream you scream we all scream for icecream line. And my kneejerk hatred of wannabe iBranding on non-iProducts – because where I live it’s used everywhere on pretty much anything – may have provoked an overreaction. That’s what you get when you’re surrounded by iToothpicks and the like. Possibly the shitest example I’ve come across so far is the iBoss cafe. That’s so full of fail I just don’t know where to start.
‘iToothpicks’? I feel your pain now…:-)
Can we shorten that to “iPicks”? (And really feel some pain!)
If you shorten them, they might not reach far enough…
Yes, well I continue to vote for Argentina as having the best ice cream. Cows wandering around the pampas making contented mooing sounds due to the wonderfulness of the local bovine life. Hence the best beef and the best milk and the best leather in the world. Add to this lots of people of Italian ancestry, and the resulting ice cream is truly astounding.
James:
I would go much further than that. Not only do I hate the “I-Branding”; it makes me want to change which letters are capitalized and refer to a certain product as the Ip Hone/
That, and joining-up words to make one-word company names. I’d argue that splitting Fa Irt Rade into three words is no dumber than joining it up as one word. Didn’t Orwell write in his essay on Newspeak that part of the reason for making compound words was to make it easier for people to gloss over what they really meant?
By the same token, the no longer capitalized acronyms might be the most irritating. What the bleep is an Ofsted? It sounds like a Miniluv to me.
Yup, first it starts with iScream and before you know it, we have iGulag. Makes perfect sense 🙂
Clearly.
I saw it coming, of course: give it another day or so and we’ll be discussing LVT like there is no tomorrow.