Basking in the anticipated riches from sales of Samizdata consumer durables, Perry e-mails to suggest, “Natalie should consider a shop for her site… a nifty line in ‘Ninja Librarian’ tee-shirts?” Thank you, Perry, but I have already launched my own mug and T-shirt business, and while doing it had the inspiration that will make me the next Bill Gates. As capitalists you might be interested in my business model. Start up costs are zero. Running costs are zero. Depreciation is zero. Losses from theft, breakage and catastrophes of nature are all zero. Profits, it is true, are also currently running at an integer number between one and minus one, but it’s early days yet. The Great Thought came to me while I was thinking of what to give my 48,888th visitor, a chap called Dave. Suddenly it came to me:
“You win a… um… free endorsement of whatever T shirt, baseball cap or coffee mug you happen to own anyway. It is now an official nataliesolent.blogspot.com shirt, cap, mug or other promotional article. Tell all your friends!”
“Virtual micromanufacturing,” as I like to call it is the true child of the information age, with all its virtues of instantaneousness, flexibility and asypmptotically trivial transaction costs. You don’t like the Ronald MacDonald logo on your nataliesolent.blogspot.com mug? Just look hard at your much more tasteful 1802 Sèvres card dish and reassign that coveted Natalie identity at the speed of thought. Just In Time manufacturing has nothing on this! It remains only for the delighted customer to send me his money.
