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The importance of Prada

In an article in the New York Times, Maureen Dowd writes that after September 11, Americans were turning away from unimportant things like expensive clothes and luxury

But now we are supposed to be in the era of the real rather than the pretentious, the warm rather than the cool, the fundamental rather than the grandiose.

So we must ask: Is the vast new $40 million Prada store that has just opened not far from Ground Zero, trumpeted by the company as “the New York Epicenter” and designed by the hot architect Rem Koolhaas, a relic of our gluttonous ways or a resumption of them?

Of course I realise that Americans are going through a process of adapting and trying to understand new realities, but at the risk of sounding unkind, all they are really doing is waking up from a dream and finding themselves in the real world.

It broke my heart when I saw those terrible images on television on September 11 and oh how I wished a thousand deaths on the monsters who were responsible for it. But I felt nothing more, or less, than I felt when Sarajevo was besieged for 1400 days, during which 10,000 of its people died and 50,000 more were injured out of a population of just over 500,000.

During the war, everywhere in what used to be Yugoslavia experienced shortage and hardship and sudden horror. Americans watched this through the filtering eyes of CNN and the BBC for a few minutes each day before going back to their dinner or driving to the mall, yet it might as well have been occurring on another planet psychologically speaking.

People in Sarajevo would have to dash across roads to go to the markets, risking death from Cetnik snipers and artillery fire on a daily basis. But if you ever go back and look at the videos, look very carefully at the people. You will see women with clean hair, lipstick and makeup. Men wearing pressed jackets and even ties. People determined to retain their humanity as well as just survive another day.

I think Maureen Dowd does not understand, at least not yet, that if the monsters can make you live in their world of poverty and sorrow, then they have truly beaten you. That is why when I realised that Benetton was about to open a shop in Sarajevo in 1995, I wept because I realised that the nightmare was almost over at last. So Maureen, take it from me that there is nothing noble about ‘sweat suits and old clothes already in the closet’. Listen to me and go to that place in New York, only a few blocks from the World Trade Centre that those evil people destroyed. Wander through the wonderful opulence of Prada’s shop and gaze at the exquisite Italian style, treat yourself to a nice little black dress: then look around again and realise that you have won and they have lost.

[Original link to NYT article via Instapundit]

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