Receiving junk snail-mail and spam e-mails can certainly be irritating, particularly when it is yet another pyramiding scam/’teen-slutathon’/debt consolidation/shyster solicitation/weepy group-hug chain letter or whatever the annoyance-of-the-week is. As a result the urge to legislate over what is frankly a pretty trivial matter is on the agenda on both sides of the Atlantic.
Matthew Edgar wrote a worthwhile piece on this as it pertains to the USA. In Britain, ever since 1832, Election Rolls have been for sale and have been used by marketing professionals as a source of information and ‘list cleaning’ ever since. In this age of spam, we sometimes forget that marketing is an essential aspect of capitalist economics. Restricting it with regulations that go beyond anti-fraud measures adds unnecessary costs that we, the consumer, inevitably end up paying in the end via more expensive products.
Under the absurd British Data Protection Act, the recording of marketing data has been made subject to ever more bureaucratic red tape and imposed cost. This has made Election Rolls a particularly valuable source of reliable data. Yet now there are plans to require local authorities to produce a severely edited version of the Electoral Roll, which will be available for sale, whilst the unexpurgated version will be available only to the government and for ‘election purposes’… in other words, parties will have unrestricted access to your personal information in order to market their political candidates, yet people who want to sell you something you might actually need are told to get stuffed. If I dislike a piece of junk mail I can bin it; if I an annoyed by e-mail spam I can delete it… oh how I wish we could remove the intrusions of our political ‘masters’ so easily.
